Program for marketers
This program is designed for those who want to master internet marketing tools and promotion strategies. It is suitable for both beginners and experienced professionals who want to deepen their knowledge.
Main modules of the program:
Internet Marketing Basics - learn key concepts, including SEO, content marketing and email marketing. Learn how to create a promotion strategy for various platforms.
Analytics and Data - learn how to work with Google Analytics, social media metrics and analyze campaign effectiveness. We will consider cases of Australian companies.
Creating Advertising Campaigns - gain skills in working with Google Ads, Facebook Ads and other platforms. Learn the process of targeting and budget optimization.
Working with a Brand - learn how to create a unique company image to attract customers and build their trust.
Practical Part:
Creating your own marketing strategy and defending it before an expert committee.